Cthulhu, Higgs-Boson, Morgan le Fay, Triangulation, Orc, Baba Yaga, Schmendrick the Magician, Kraken: These are all things you can smell like.

See the following description from one of my favorite indie perfume oil sites, www.zomgsmells.com:

Modesty Cod: The awkward thing about Renaissance Faires is– no, it’s not the people walking around in Starfleet uniforms with tricorders, and how dare you judge my parents. It’s groins. Groins in tights. You know what I’m talking about. Is that guy even wearing underwear under those? Oh god, stop staring, he’ll see you staring.

Most of us are not, ah, exposed to a plethora of foreign groins on a daily basis, and it can be a little intimidating. Luckily, the codpiece exists as an even more obvious crotch thing that it’s totally okay to look at, because that’s what they’re for. You’re supposed to admire a nice cod. They’re stuffed and exaggerated to make fashion statements, and statements about wealth, and nice fabrics, and David Bowie in Labyrinth.

Mmm. David Bowie. …What was I saying? Oh, right. Groins. Stuffing. Modesty! So anyway, we made a scent devoted to the mighty, nay, the noble codpiece.
A delicious, sensual fragrance with some green and wood and sexy in it. Look at my cod, this says. My cod is amazing.

OK, so think about that wonderful piece of writing for a moment. What are they selling? There is a brief mention of fragrance on the last paragraph, but almost no description. What does it smell like? Do you care? Hell, I didn’t. I bought it. What they are saying here is “We are your tribe. We are one of you. You want to buy our stuff because you would really like us if we were hanging out with you.” Mmmm. David Bowie…

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